TEN YEARS AGO, MARLEEN SUY VISITED THE FRUIT JUICE AISLE OF THE SUPERMARKET AND DISCOVERED SOMETHING – A LOT OF THE SUPPOSEDLY HEALTHY FRESH JUICES CONTAINED ADDITIVES, EXTRA SUGAR, AND WERE MADE FROM CONCENTRATE. “FRESH” WAS SURPRISINGLY HARD TO FIND.
So she founded Pete’s Natural, which contains only juice from freshly squeezed, New Zealand grown fruit. With 30%-50% less sugar than leading brands, and a “Fair Trade at Home” philosophy, Marleen found a market thirsty for real, fresh juice. If you want to be on the shelves at 500 outlets around the country like Marleen, you need to look for any opportunity to stand out. Her C1TRUS and LIME8 personalised plates turned her cars into advertising, and she gets asked about them frequently. They’re the first things people notice when she pulls up – a dream for any business owner.
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